Are We On The Air?©
The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fame
Everyone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN. On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl.
Best known to some as “Chopper” from the cult comedy series Let’s Bowl, Steve has enjoyed a long, dynamic career across multiple TV shopping networks. Today, he shares stories from the earliest days of the industry—what it was like behind the cameras, the wild west days of live selling, and how it all laid the groundwork for the shopping channels we know today.
Join us for a nostalgic look back with one of the voices who helped define an era.
Financial Pizza podcast on Spotify
Financial Pizza Podcast on Apple Podcasts
Published on: April 14, 2025QVC/HSN layoffs announced
Breaking News: QVC/HSN has just announced that 900 employees are being let go as part of a major downsizing.
So, how is ShopHQ still thriving and staying ahead in the game?
Plus, we’re honoring the legacy of an infomercial icon, who we recently lost.
Published on: March 31, 2025QVC/HSN yearly results and more conversation with Bob Circosta
The latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we’ve got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home Shopping Network. Tune in for an emotional and nostalgic ride as we celebrate the moments that made HSN a household name!
Published on: March 18, 2025Looking back at HSN with Bob Circosta
Get ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they realized they needed a bigger space, how the first hosts were chosen, and what makes legendary talents like Bobbi Ray Carter stand out. Tune in for stories, laughs, and all the juicy details you won’t want to miss!
Published on: March 3, 2025Rising star Aaron Kessler joins the podcast
In part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you’ll definitely want to tune in—Aaron's sharing some insider secrets that will have you hungry for more!
Published on: February 17, 2025HSN operations moving and Aaron Kessler from ShopHQ joins the show
Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN and its dedicated team members? We dive into the impact and explore what's next.
But that's not all! Joining us is the dynamic Aaron Kessler, the charismatic host of ShopHQ, which is also making waves with the announcement that its TV operations will cease in late February 2025. Aaron brings his signature energy to the conversation as he shares his journey into the world of TV shopping, and reflects on the unique culture that has made ShopHQ such an extraordinary place to work. Don’t miss this inside look at the changing landscape of TV shopping!
Published on: February 3, 2025Manuela Marcheggiani of Isomers Skincare
Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Manuela’s insights into the process are unmatched.
But wait, there's more! Manuela also dives into the game-changing role of social media in modern business and how she leverages it to boost her brand. Plus, she shares the exciting story behind her new skincare line—created with the help of none other than her son! Tune in as the conversation shifts to the joys (and challenges) of working with family, and the vision behind this innovative new venture. It’s a conversation packed with insider tips, entrepreneurial wisdom, and a dash of family magic. Don't miss it!
Published on: January 22, 2025ShopHQ lays off most of staff
On December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days. That's the focus of this special episode.
Published on: December 20, 2024Host and Guests who have passed away, hosts who are leaving, and a network which went away.
After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QVC guest. From there, we shift gears to examine what’s in store for the shopping industry as we head into 2025. Major changes are on the horizon: another host is set to depart, QVC is placing a big bet on streaming, and—on a brighter note—we celebrate the 30th anniversary of Rick Domeier at QVC. It's a mix of bittersweet moments and exciting developments as the industry evolves.
Published on: December 11, 2024The explosive rise of Invicta on ShopHQ (ShopNBC)
In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of an entire shopping network. Don't miss this eye-opening episode that reveals the secrets behind one of the biggest industry shake-ups in recent history!
Published on: September 11, 2024Invicta watches leaves ShopHQ for JTV
After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dissect the latest quarterly results for Qurate, the powerhouse parent company of QVC and HSN. Buckle up for an inside look at how these changes could ripple across the retail and broadcasting landscapes!
Published on: August 16, 2024Listener questions and comments
On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This episode marks the grand culmination of season three, promising an electrifying return with season four slated for fall. And with a finger on the pulse of breaking news, rest assured, if any major events unfold, the show will make a swift and dramatic comeback!
Published on: July 24, 2024So you want to be a show host
Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price game is making a dramatic comeback. And stick around until the end, where Shawn reveals his list of today's top hosts! Trust me, it's more intriguing than you'd imagine!
Published on: July 3, 2024
Where did my favorite show host go?
If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks.
Video of Mary Beth Roe announcing her retirement from QVC
Published on: June 19, 2024ShopHQ comings/goings and part II of the forgotten shopping networks
Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga of ShopLC.
But wait, there's more! Brace yourself as we unravel the mysterious downfall of two forgotten retail giants: TelShop and STN - Shop Television Network. What secrets lie behind their demise? Join us as we embark on an investigative journey to uncover the groundbreaking strategies and fatal missteps that sealed their fates. Don't miss out on this thrilling retail rollercoaster ride!
http://www.youtube.com/@ShawnWilsie
Published on: June 5, 2024QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears
Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your seat, eagerly anticipating what comes next.
And what about ShopHQ? While they may have been flying under the radar lately, we're not letting them slip through the cracks. Join us for a lightning-fast peek into the world of ShopHQ, uncovering any hidden gems or surprises that might be lurking just beneath the surface.
But wait, there's more! Prepare to have your mind blown as we unravel the enigmatic mysteries of communication and the law. Ever heard the phrase "what you say may not be what the viewer hears"? Buckle up as we embark on a whirlwind lesson, exploring the fascinating interplay between words and interpretation, leaving you questioning everything you thought you knew about language and perception.
So grab your popcorn and get ready for a show like no other, where every twist and turn promises to keep you on your toes until the very last moment. Welcome to the world of retail analysis and legal intrigue – it's going to be one wild ride!
Published on: May 15, 2024The obscure TV shopping networks of the 80s
Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, while others silently slipped away, leaving behind nothing but echoes of their existence.
Today, we embark on a nostalgic journey through the annals of television history, reminiscing about the forgotten pioneers such as CDN (Consumer Discount Network), Sky Merchant, The Caravan of Values, and the National Shopping Club. These names may not ring a bell to many, but their stories are etched into the fabric of a bygone era, waiting to be rediscovered by curious minds.
But fear not, intrepid explorers of nostalgia! For those intrigued souls yearning to uncover the secrets of these lost networks, the Shawn Wilsie YouTube channel stands as a beacon of enlightenment. Dive into the archives and unearth the treasures of television's past, where every click unveils a piece of forgotten history. Join us on this voyage of rediscovery, where the allure of the unknown beckons and the memories of yesteryears await your exploration.
Tom Oszman's TC Media Now website
Shawn Wilsie's youtube containing the clips played today and many more
Published on: May 1, 2024The best TV Pitchmen of all time
Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history.
From the bustling boardwalks of Atlantic City to the bright lights of the big screen, these masters of the pitch emerged from obscurity to captivate audiences worldwide with their unparalleled selling prowess. But their journeys were anything but ordinary – fueled by ambition and charisma, they ascended to heights previously unimaginable, carving out a legacy that would echo through the annals of time.
Join us as we unravel the tales of these unsung heroes, shedding light on their extraordinary feats of persuasion and the secrets behind their magnetic allure. Whether they were hawking gadgets or peddling dreams, their ability to connect with audiences on a visceral level set them apart as true legends of the trade.
So prepare to be mesmerized as we pay homage to the trailblazers, the visionaries, and the ultimate pitchmen and women who dared to defy convention and redefine the art of selling. It's a journey you won't want to miss, filled with intrigue, inspiration, and the undeniable power of persuasion.
Published on: April 10, 2024The Shawn Show, AKA shameless promotion of his YouTube page
This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there. The page now features more clips from obscure shopping networks. Ever hear of STN Shop Television Network? How about USA Direct?
Published on: April 3, 2024Infomercial and Shopping Network's Sales Tricks They Use
Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the artistry of persuasion on this gripping episode. While giants like JTV and ShopLC continue to wield these tools with finesse, the titans of QVC, HSN, and ShopHQ have forged new paths. Yet, amidst the evolution, there's a compelling argument that these age-old tricks still possess the magic to captivate and compel.
Published on: March 28, 2024QVC/HSN/ShopHQ year in review
Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the horizon for this dynamic industry? Join us as we peer into the crystal ball and unravel the mysteries of what the future holds for the titans of TV shopping.
Published on: December 16, 2023When TV shopping meets Playboy magazine
It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer...
Published on: December 6, 2023Bankruptcy for iMedia/ShopHQ
The show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMedia.
Published on: June 29, 2023Addressing QVC comments, and a look at Sune.
This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two quick stories Shawn has from ShopNBC. First he addresses the famous incident where he tossed a watch box around, and then answers the question "what ever happened to Johnny?"
Published on: May 20, 2023QVC Q1, TV Shopping and the Law, and much more
A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general.
Published on: May 13, 2023iMedia/ShopHQ results for 2022
Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022?
Published on: April 12, 2023iMedia/ShopHQ year-end results, take 3
It's the big day, when iMedia FINALLY announces their 2022 sales. Are you a betting person?
Published on: April 10, 2023The Infomercial Star who is out of jail, and starting a cult?
Jailed infomercial star Kevin Trudeau is out of jail, but managing to stay in the news. On this episode of "Are We On The Air" the present and future plans of Mr. Trudeau are examined. Then a presently popular infomercial is in the spotlight, and on the radar of at lest one Attorney General. Did I mention I've fallen and I can't get up?
Published on: April 5, 2023Before it was ShopHQ, it was ValueVision
It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been played publicly since it first aired, and a look at how the company came closer than anyone on TV in being the online leader. Also, a conversation about the listener reaction to the past three shows.
Shawn Wilsie's Youtube Channel
Published on: March 30, 2023Invicta and ShopHQ update part one
ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked about what is going on with how Invicta is presenting its product. The show closes with a quick discussion of TikTok.
Published on: March 23, 2023Part 2 on the state of QVC/HSN with Marvin Segel
Continuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship. Son of QVC founder Joseph Segel, Marvin Segel, joins the show.
Published on: March 11, 20232022 closes for QVC/HSN with terrible sales and layoffs
Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees.
Joan Rivers salutes Joseph Segel
Published on: March 5, 2023TV Shopping meets Bingo, after the success of Home Shopping Club
In the 1980s, television experienced a renewed interest in "Bingo" because of the direct-response connections. Once Home Shopping Club (later known as HSN) took off, it was almost inevitable that someone merged the two ideas together, in this pre-QVC world. For three months in late 1986, "Money Mania" was broadcast into 40 million homes. What went wrong with an idea which looked amazing on paper? That's our focus on this episode.
Published on: January 24, 2023Qurate (QVC/HSN) stock his a new low, plus what some networks are doing right.
The planned show, what some shopping networks are doing right, will begin after a very deep dive into what's going on with Qurate stock, the owner of QVC and HSN. Plus, what might be a contender for worst holiday commercial of all-time. The show closes with a sad farewell to a small business who tried very hard to make a go of it on Facebook Live.
Published on: December 17, 2022QVC makes a Christmas movie, ShopHQ news, more host school
QVC is getting into making movies, could this be a mistake? Plus a listen to a QVC host selling an iPad after telling you not to buy one before. The ShopHQ numbers are out and they finally tell us where Shaq is. All wrapped around a theme of Christmas and Santa is waiting for you to call him.
Published on: December 4, 2022TV host school, QVC news, and so much more
This show is an entertaining jumble of what hosts of tv shopping networks should and shouldn't do, hosts leaving the industry, where some of your favorite hosts are going, a look at a small network out of Georgia doing big things, all bookended by children's TV shows.
We On The Air Podcast facebook page
Published on: November 5, 2022
Analyzing an infomercial, a new FB page, and much more
In this latest edition, a look at a brilliant hire by Qurate, one of the successful infomercials of 2022 is analyzed to show why it's successful, and the reveal of the podcasts new facebook page.
link to Are We On The Air Podcast facebook page
Published on: September 8, 2022The latest news from QVC, HSN, and ShopHQ
Season two kicks off with a look at how the sales are going at QVC, HSN, and ShopHQ in the second quarter of their fiscal years. QVC is making some changes, many of which were suggested on this very podcast in season one. There are new hosts at QVC, one fewer at ShopHQ, and where is Shaq? Plus a quick tribute to an amazing pet, for whom the production company is named after.
Published on: September 1, 2022QVC/HSN news, a sexy 80s commercial, and the plugs
In the finale to season one, the Quarate numbers for Q1 are out, and it isn't pretty. Plus, the president of HSN sent an email to the customers, what did it say? Shawn will tell you. Then a look back at a very famous commercial from 1980, before we wrap up season one with some thoughts, comments, and plugs. Season 2 will debut September 1st (roughly).
Published on: May 14, 2022
The next big thing? Facebook Live selling
TV shopping meets facebook, in this episode which could also be explained by the old adage "everything old is new again". Today Shawn examines the small businesses who are taking to facebook in a way, almost identical to how the founders of the tv shopping industry were doing it forty years ago.
Published on: April 30, 2022Cutting cable TV and shopping network shows on-demand
First there was TV, then cable TV, then OTT (over the top) TV and now it's all about CTV. In this episode, Shawn looks at how the future of all the cable shopping networks could be in something similar to an app., which QVC is already using on AppleTV.
Published on: April 19, 2022Look back: The Telephone Auction Shopping Program
For many, their introduction to the world of shopping on TV wasn't QVC, CVN or the Home Shopping Club, but the syndicated "Telephone Auction Shopping Program". Auctioneer Chuck Huggins guided the viewer through a frenzied hour, which couldn't epitomize the 1980s more if it tried.
Published on: April 9, 2022Going deeper into the QVC/HSN situation at the moment
Good friend of the show Marvin Segel, son of the man who created QVC Joe Segel, returns to discuss the current state of affairs at QVC/HSN, in a very frank and honest discussion with host Shawn Wilsie.
Published on: March 16, 2022ShopHQ does a train wreck of a remote, and more bad commercials
What can go wrong when you're doing a live show, from a remote location? Only everything. While some networks over-produce what they do, some under produce. We'll listen to what happens when you don't plan enough; and when you send a guest to work with a celebrity guest on location, and leave your star host back in the studio, alone. But first, more of the listener-voted annoying commercials. (don't worry, this episode if free of Hy-Vee commercials)
Published on: March 14, 2022The hosts of QVC and HSN
The parent company of QVC and HSN is going through some tough times. Today the focus is on the hosts of the networks, and if their role needs to be updated. Plus, a quick "distraction".
Published on: March 11, 2022The year 2021 ends for QVC and continuing to examine bad commercials
The segment which was started on the last episode, concludes on this one and Shawn almost loses his mind. Then an examination of the yearly numbers for QVC. The show closes with another example of the annoying commercials, the listener voted on.
Published on: March 2, 2022The annoying TV commercials of 2022, first look
Could a regional grocery store chain from the north, have some of the most annoying TV commercials running today? It's a distinct possibility, as "Are We On The Air?" begins a look a the commercials that the listeners selected.
Published on: February 26, 2022Have you checked your zip code?
Have you checked your zip code? Well you might want to listen to this epiosde of "Are We On The Air?" first.
Published on: February 21, 2022Holiday season 2021, Bah Humbug for QVC, Celebrations for others
If you listen to QVC/HSN, the TV shopping sales are imploding. If your network name starts with "Shop", it's a very different world. In this episode, Shawn evaluates the very different sales results in Q4 from the networks, and then offers his advice to QVC on how to easily improve it's numbers, with four basic things it's doing wrong.
Published on: February 2, 2022Wrist Check - Invicta and selling watches on TV
Author Zen Love (maybe the greatest name ever) recently penned an article about Invicta Watches, which launches this episode of "Are We On The Air?", where the focus is the world of selling watches on TV, and why it isn't working outside of the Invicta universe. Also, a comparison of Invicta to the Swiss Brands.
Published on: January 22, 2022QVC and ShopHQ In the news, and commercial outtakes from a legend
It's quite the show as some very sad news to start 2022 for QVC, and some unwanted news for ShopHQ. To lighten things up, Shawn closes with a look at one of the most legendary film directors turned TV pitchman, trying hard to work through his commercial, after perhaps sampling too much of the product.
Published on: January 19, 2022The World of Infomercials Part 2
Season 1 wraps up with good friend of the show Steve Bryant sharing more stories about the crazy world of infomercials, plus what it was like writing a successful book about camcorders. If you're enjoying this series, please make certain to subscribe wherever your get your podcasts. Spotify, apple podcasts, IHeartRadio, Audacy, Google Podcasts and many more. The show returns for season 2 in 2022.
Published on: December 29, 2021The Best Christmas Commercials Ever
In this special Christmas edition, the top three Christmas commercials of all time are counted down. Plus two that stunk.
Published on: December 25, 2021Inside the infomercial world
Welcome to a look deep inside the world of infomercials, with the host of two of the highest grossing infomercials of all time, Mr. Steve Bryant. Steve goes into great detail about how much work is put in, way before the cameras start rolling. You'll also enjoy a listen to a description of products Steve was pitched, and he turned down.
Published on: December 22, 2021Ryan Johnson from Invicta is BACK!
In this last interview, for now, with Ryan Johnson, he shares some insight to what his first invicta show was actually like. Then Ryan shares some of the funny moments which have happened with him and Shawn in their off air socializing, including Ryan's visit to Texas after Shawn had surgery. There's some very funny (and probably embarrassing) stories to be heard in this one.
Published on: December 18, 2021Invicta Ryan is back
On this episode, Ryan Johnson from the Invicta Watch Group shares his hobbies, then shares some very funny and memorable moments from his past shows.
Published on: December 15, 2021Ryan Johnson from Invicta Watches joins the show
Step into the spotlight with Invicta's very own Ryan Johnson, who's gracing the airwaves as the esteemed guest on this exclusive episode of "Are We On The Air?". Get ready for a captivating journey as Ryan delves into the secrets behind Invicta's soaring success, unveils the mysteries behind its fiercely devoted fanbase, and regales us with tales from his glamorous beginnings in the world of modeling. Tune in and discover the pulse-pounding allure of Invicta like never before!
Published on: December 11, 2021Home Shopping Club in 1987
Today it's a quick glance back to 1987 and some audio of the late Steve Chaney, who is hosting on Home Shopping Club. It was a very different world back then.
Published on: December 8, 2021Steve Bryant is back
The legendary infomercial star, QVC host, and musician Steve Bryant returns to discuss a wide range of topics from the big name rock stars he's worked with to the state of the TV shopping industry today. Please enjoy another very funny show, with some great stories.
Published on: December 4, 2021Black Friday recap, from QVC to a televangelist
Disgraced televangelist Jim Bakker is back at it again, and selling products on TV more gratuitously than ever. Every tv shopping stereotype from the earliest days is on display in this episode from the "Jim Bakker Show". Later Shawn looks back on how QVC probably ruined the credibility of the TSV over Black Friday weekend.
Published on: December 1, 2021You can't do that on television, but in the 1960s...
Over 50 years ago, the way you sold products on TV started to change, as the ad agencies started to get creative. Today we look back at some of these commercials and cringe at what we thought was a good idea at the time. The lesson being, be careful how you pitch products, because you don't want to look back 50 years from now and say "what was I thinking?".
Published on: November 28, 2021The state of the TV shopping industry in Q3
Our first quarterly look at the TV shopping industry, shows two very different pictures depending on which TV shopping network you're looking at.
Published on: November 24, 2021Infomercial star, tv shopping host and musician Steve Bryant
One of infomercial and tv shopping's top grossing salesmen, Steve Bryant, joins the show today to discuss how to create a successful product demonstration, why covid didn't cause hobby items like guitars to spike in sales on TV, the problem of the "limited universe of products" on TV shopping networks and so much more.
Published on: November 20, 2021More with original QVC host Kathy Levine
In this episode, Kathy shares her thoughts on what makes a good TV shopping on-air personality, tells a funny story about the "are you kidding me?" item she had to sell, talks about authoring a book and hosting a talk-show pilot, plus a nice chat about what she's doing presently.
Published on: November 13, 2021Original QVC host Kathy Levine shares her memories, and funny stories
The woman who helped launch QVC in 1986, Kathy Levine joins the show. Kathy shares fantastic stories about her initial audition, getting QVC up and running, her friendship with Joan Rivers, traveling the country for QVC, and so much more. Be ready to laugh and learn, at the same time.
Published on: November 6, 2021The 1950s, when advertising tightened it's grip on TV shows
Take a stroll back to the 1950s when TV shows got ratings in the 60s, and the show sponsor could get what he wanted. There are many valuable lessons which one needs to know when selling on television today, that are learned in this episode. Plus, a very esoteric and highbrow look at a problem people had in the 1950s, and have today, and how the marketing around this "issue" hasn't changed. Attention Peabody award committee, this show is for you!
Published on: November 3, 2021Concluding with Isomers CEO Manuela Marcheggiani
On this episode Manuela takes inside the business as she shares her advice for women wanting to start in the skincare industry, who she looks up to, where she thinks the industry is going, and then just when you think the interview is over, Shawn and Manuela continue on for another ten minutes talking about social media and a day in Manuela's life.
Published on: October 30, 2021CEO and co-founder of Isomers Skin Care, Manuela Marcheggiani returns
Manuela Marcheggiani returns to continue the conversation, as Shawn and Manuela discuss how Isomers has survived as the longest running skincare line on ShopHQ, what makes a good show-host, balancing the legal fine line and selling on TV, plus how COVID changed the business.
Published on: October 27, 2021Manuela Marcheggiani from Isomers Labs joins the show
Long-running tv shopping guest Manuela Marcheggiani, co-founder and CEO of Isomers Skincare, joins the show to discuss how she started in the TV shopping industry, what caused the birth of Isomers laboratories, the advice she didn't follow, and so much more. This is part one of a multi part show.
Published on: October 23, 2021Discussing "America's Big Deal" on USA Network
Marvin Segel is back (with improved audio) to chat about the USA Network series "America's Big Deal". Executive produced by famed TV shopping guest and inventor Joy Mangano, it's billed as America's first "shoppable competition series that invites entrepreneurs from across the country to sell their ready-made products on-air to home viewers". Did it work? Shawn and Marvin will share their thoughts on this special episode.
Published on: October 20, 2021The Infomercial and the Millennial
The millennial has the buying power and the advisers know it. Find out how the 1990s infomercial is affecting how advisers do business today. Plus, a look at a 2021 infomercial which hits all the right marks.
Published on: October 16, 2021Concluding with Marvin Segel
In the final episode with Marvin Segel, the topics range from do we need all the shopping networks we have, to where the industry is going, and a look back on what brought Marvin to Shop NBC. It's a fascinating interview and Shawn and Marvin are already chatting about what to do next.
Published on: October 9, 2021Continuing the conversation with Marvin Segel
Marvin Segel chats about the importance of a guest to the TV shopping experience, and what makes a good (or bad) guest. Shawn then has Marvin talk more about his personal involvement at QVC. Later in the episode, Shawn and Marv begin to discuss the "Y Networks", which could likely be where this industry is heading.
Published on: October 2, 2021More with Marvin Segel from QVC and The Y Networks
Shawn continues with some conversation about the early days of QVC, and its buyout of the number one network at the time, CVN. The conversation continues around Marvins first time as a guest, and what it takes to be a good guest, which gets us into the start of our conversation about what Marvin is working on today, which could change the industry.
Published on: September 29, 2021Marvin Segel, son of QVC founder Joseph Segel joins the show
Marvin Segel, founder of The Y Networks and son of QVC founder Joseph Segel joins the show to discuss his fathers upbringing, how he started the Franklin Mint, and eventually QVC. In part one, Shawn and Marvin discuss all that went into the planning for QVC, and how that first day went.
Published on: September 25, 2021How a radio soap opera, connects with TV shopping today
Today Shawn travels back to 1939 to examine radio, later television, drama "The Guiding Light" and how that business model of the day, connects to modern day QVC/HSN.
Published on: September 22, 2021Bob Circosta interview part III
In the conclusion of the interview with Bob Circosta, Shawn asks him about the traits which make a good host and is it easier to be a host or a guest. There's a tribute to the man who started this whole industry, Lowell "Bud" Paxon. Bob talks about the worst items he's encountered and why they were honking horns at people. The chat ends with a discussion about the future of the industry.
Published on: September 18, 2021Bob Circosta interview part II
"Home Shopping Club" is a very different beast than the HSN you know today, and Bob explains. It is; however, so successful we discuss the second network they start up. Competition notices this, and here comes CVN and QVC to compete. Plus Bob Circosta shares his experiences as part of the "Home Shopping Game" a television game show on the CBS stations.
Published on: September 15, 2021TV shopping pioneer Bob Circosta joins the show
Ask a show-host anything, Part II
In the follow up to episode seven, I answer your questions as posed on facebook.
Published on: September 8, 2021The original TV salesman, and what it evolves into
QVC didn't invent talking to the viewer at home with a "soft sell", that concept goes back to the 1950s, as we examine today. We'll listen to one of the greatest salesman on TV and listen to his ability to use his voice in a variety of ways. After we check out a clip of an announcer recover brilliantly from everything going wrong, we fast forward to the 1980s.
Published on: September 4, 2021Ask a show-host anything
I asked followers on facebook what questions they would like answered about the TV shopping industry and my career, today I answer some of those questions. Part two will come later.
Published on: September 1, 2021The two worst infomercials ever
Today it's time to roast the worst infomercials of all time. These are the cringeworthy wastes of video tape, which somehow made it to air in the 1990s. Listen, laugh, and shudder along as we give them an examination, in an episode you're certain to remember.
Published on: August 28, 2021The most important infomercials of the 1990s
Today's show looks at three very well known infomercials from the 1990s, and examines what made them so good. Then a quick look at one of these infomercials attempt to build on its success. Spoiler alert: it didn't work.
Published on: August 25, 2021The Infomercial Stars of the 1990s, and their sales techniques
Today we examine the three biggest names in the growing world of 1990s infomercials. As we examine each one, we look at the sales techniques they used, many of which are still in use today.
Published on: August 21, 2021The TV game show meets TV shopping
In a stroke of ingenious inspiration, the masterminds behind game show productions pondered: "Why not infuse the thrill of home shopping into our already electrifying shows?" Despite the myriad challenges, their audacious spirit prevailed, birthing three groundbreaking spectacles that revolutionized the airwaves. Brace yourself for a riveting exploration of "Home Shopping Game," "Bargain Hunters," and "Temptation: The New Sale Of The Century," where the excitement of scoring deals collides with the exhilaration of game show dynamics in an unparalleled fusion of entertainment and commerce! (or did it fail epically?)
Published on: August 18, 2021The history of TV shopping networks
Today we look at how this crazy industry of television shopping got started, on radio! Then a quick comment about the apple watch to close out with news from the world of timepieces.
Published on: August 15, 2021Are we on the air? YES, the debut
Embark on an exhilarating journey through the annals of television history as we delve into the captivating legend of Ron Popeil, a trailblazing titan whose innovative prowess forever altered the landscape of television marketing. Join us as we unravel the enigmatic threads of his influence, exploring the revolutionary techniques that propelled him to iconic status.
But that's not all! In a jubilant celebration, we raise our voices in unison to wish a resounding "Happy Birthday" to the esteemed ShopHQ, marking an astounding 31 years of unrivaled excellence in home shopping entertainment. Prepare to be enthralled as we honor this illustrious milestone with a retrospective glance at ShopHQ's remarkable journey through the decades.
Published on: August 11, 2021